Terms
Two sets of terms,and which one applies.
These terms are between you and HUREAL INC., Ontario corporation 1001739473. The first half covers using this website, and it applies to everybody. The second half covers engaging HUREAL to do work, and it applies only through a document you have signed.
Where a signed scope says something different from this page, the signed scope wins.
That is deliberate and it is the right way round. A page a company can edit on a Tuesday should never quietly override a document both sides put their names to.
Effective 23 September 2026. Last updated 23 September 2026.
Half one
Usingthis website.
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1. What you may do with itAcceptable use
What this saysRead it, print it, quote it, send it to somebody, and use what you learn from it however you like, including to hire somebody else. What you may not do is use it to break the law, to interfere with the site or with other people using it, or to attempt to reach parts of it that are not published.
StatusSettled. Nothing on this site is behind a login, so there is nothing to circumvent.
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2. Automated accessCrawlers, including AI crawlers
What this saysSearch engine crawlers and AI crawlers are allowed to read this site and are welcome to quote it with attribution. That is a deliberate position: HUREAL sells the argument that a site should be readable by an assistant, and blocking the assistants would be the loudest possible way of not believing it. What is not allowed is automated access that degrades the site for other people, and the fair use limit is what is published in the site's own crawler instructions rather than what somebody infers.
How it is publishedThe crawler file will allow every crawler every published path, disallow the thank you page, name the sitemap, and set no crawl delay. It cannot be published until the site has a host, because the file lives at the root of the served domain. host to set
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3. The demonstrationWhat it is, and what not to type into it
What this saysThe demonstration on this site answers from a fixed set of examples. It is a demonstration of a method, not a commitment, and nothing it says is an offer, a quote, a scope, or advice about your business. Do not type personal information or anything confidential into it. Where the live version reaches a network, that is stated on the page beside it rather than here.
StatusThe version on the homepage today runs entirely inside the page, reaches no network, and sends nothing anywhere. Nothing you type into it is stored, including in your own browser. That is verifiable in the source.
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4. What this site saysInformation, not advice
What this saysEverything published here is general information about how HUREAL works and how this kind of work is done. It is not legal, accounting, privacy or engineering advice about your particular situation, and no relationship is created by reading it or by sending a message. Accessibility, privacy and language obligations in particular are determinations for your counsel, which is the same position taken on every service page.
StatusSettled, and stated identically everywhere on the site.
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5. Links to other sitesAnd what a link is not
What this saysWhere this site links somewhere else, the link is to something we thought was worth reading. It is not an endorsement, a partnership, or a statement that the other site is any good tomorrow. What happens on the other side of a link is governed by that site's own terms.
StatusSettled. There are no affiliate links, no sponsored links, and no paid placements anywhere on this site.
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6. AvailabilityNo commitment about this website
What this saysThis site is provided as it is. There is no uptime commitment attached to it, it can change or be taken down without notice, and nothing on it should be relied on as permanently available. An uptime commitment on a client's system is a different thing entirely and lives in that client's agreement.
StatusSettled for the website.
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7. Our materialThe design, the writing, the drawings, the mark
What this saysThe text, the design, the diagrams, the artwork and the HUREAL name and mark belong to HUREAL. You may quote any part of this site, at any length a reader would call a quote, as long as the quote is attributed to HUREAL and links to the page it came from. That permission is given to people and to assistants on the same terms, which is the point of section 2. What it does not cover is republishing a substantial part of the site as your own, selling it, or using the name or the mark in a way that suggests HUREAL is involved in something it is not. Anything beyond quotation is available by asking, and is granted in writing or not at all.
Why it stops at quotationNo broader open licence is granted over the written material. Quotation with attribution already covers what a reader, a search engine or an assistant actually needs, and it keeps the page a quote came from as the place a reader lands. A wider licence can be granted later without taking anything back from anybody; one granted now could not be withdrawn from people already relying on it.
Half two
EngagingHUREAL.
Work begins from a signed scope, never from this page and never from a conversation. What follows is what that document covers, so nothing in it is a surprise on the day it arrives.
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8. The scope is the agreementAnd it names its own exclusions
What this saysA fixed scope, a fixed price and a fixed timeline are agreed in writing before any code is written, and the things the scope does not include are listed next to the things it does. Not an hourly rate, not a range, and not a change order six weeks in. A change to the scope is agreed and priced before it is built, or it is not built.
StatusThis is the commitment the whole site is built on and it is stated identically on every page of it.
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9. What you end up holdingOwnership, and admin access from day one
What this saysThe domain, the accounts, the code, the content and the data are yours. Developer and platform accounts are opened in your name, the build runs in your own cloud accounts from the first commit, HUREAL does not hold your passwords, and there is nothing to hand back at the end because you already held all of it. Documentation is written for a developer who has never met us.
StatusSettled, and it is the promise on the front of the site. Section 10 is written to survive it rather than to qualify it.
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10. What HUREAL keepsThe clause that has to be read against section 9
What this saysHUREAL keeps what it brought with it: its own tools, internal systems, libraries, templates, methods, and the general knowledge and skill its people carry. That is its background. Everything produced for you under a scope is yours, and on payment for the phase that produced it HUREAL assigns you every right it has in that phase's deliverables, including the source code, the content, the designs, the configuration and the documentation written for you, and waives its moral rights in them so far as the law allows a waiver. Where a deliverable contains HUREAL background, HUREAL licenses that background to you rather than assigning it: perpetual, worldwide, irrevocable, paid for in the price you already paid, and transferable with the deliverable, to run, modify and have modified as part of it. The licence does not let you sell the background on its own, separately from the deliverable.
The two limits that make section 9 survive thisOne. Background is only what existed before the engagement or what HUREAL develops independently of it. Something written to solve your problem is a deliverable, not background, even if it turns out to be useful somewhere else later. Two. The deliverable has to keep working without you having to come back. If removing HUREAL's background would stop a deliverable working, the licence above covers it for as long as you run it, whether or not HUREAL still exists. Third party components carry their own licences, and each one is named with its licence in the documentation. Background is licensed rather than assigned because the same tools are used across engagements, and assigning them to one client would take them from the next; the licence is drawn wide enough that you never need anything more.
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11. PaymentWhen, and what happens if it is late
What this saysThe amounts, the schedule, the currency and the taxes are in the signed scope. They are stage based against the phases the method already publishes rather than billed by the hour: a deposit before a phase starts, and the balance of that phase when the artefact it produces is delivered. Expenses are charged at cost and only where they were agreed in advance. Invoices are payable within the period the scope names, and an invoice that is queried in good faith is not late while it is being resolved.
The part that is not obviousIf an invoice is overdue and stays overdue after written notice, new work pauses. Nothing already delivered is withdrawn, nothing in your accounts is removed or disabled, and no access is revoked, because the build runs in your accounts and section 9 means it was never HUREAL's to switch off. What stops is future work, and it restarts when the invoice is paid. On interest: federal interest legislation requires a rate charged on an overdue amount to be expressed as a yearly rate, and a contract that states only a monthly rate is capped by that legislation, so the scope states the yearly rate as well.
The numbersA deposit of 30 percent of each phase before it starts, and the balance of that phase on delivery. Invoices are payable within 15 days. Prices are in Canadian dollars. Sales tax, which is HST, GST or the tax that applies in your province, is added at the rate that applies wherever HUREAL is registered to charge it, and HUREAL's registration number is printed on every invoice that carries it. Interest on an amount that stays overdue after written notice is 1 percent per month, which is 12 percent per year, calculated on the overdue amount only and never compounded.
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12. StoppingFrom either side
What this saysYou can stop at the end of any of the five phases by telling us in writing. You pay for the phases delivered and for work done in a phase in progress up to the day you stop, and everything produced up to that point is yours under section 10. The monthly run arrangement is cancellable by either side before the next monthly period, with the notice the scope names. Cancelling it removes the improvement work and the monitoring and removes nothing you already own, and it does not stop your system running, because your system was never running anywhere else.
The same rights, in the other directionHUREAL may stop for an invoice that stays unpaid after written notice and a period to fix it, or where continuing would require it to do something unlawful or to cross the boundary in section 14. Either side may end the agreement immediately if the other is in material breach and has not fixed it within the period the scope names after being told in writing, or becomes insolvent. However an engagement ends, HUREAL confirms your admin access, returns or destroys your confidential information as you direct, and does a final documentation pass. There is no exit fee, no charge for the handover and no retention offer.
The periodsThe monthly run arrangement ends on 30 days written notice from either side. The period to fix an unpaid invoice or a material breach after written notice is 15 days. A phase in progress is valued at the share of that phase's price matching the work done up to the day you stop, shown to you against the phase plan, and never more than the phase price.
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13. ConfidentialityBoth directions
What this saysEach side keeps the other's confidential information confidential, uses it only for the engagement, gives it only to the people who need it for the engagement and who are under the same obligation, and protects it with at least the care it uses for its own. Confidential information is anything disclosed for the engagement that a reasonable person would treat as confidential, whether or not it is marked. The standard exclusions apply: information already public without a breach of this clause, already known without an obligation, independently developed, or received from somebody free to disclose it.
Disclosure, and the end of an engagementWhere a law or a regulator requires a disclosure, the side required to disclose tells the other first where it is allowed to, discloses only what is required, and asks for confidential treatment. At the end of an engagement each side returns or destroys the other's confidential information on request and confirms it, keeping an archival copy only where a record retention rule or a backup cycle requires it, and that copy stays subject to this clause. HUREAL does not name a client, publish a client's work, or use an engagement as a reference without that client's written agreement: there is no case study, logo or testimonial on this site and none appears without permission.
How long it lastsThis clause lasts for the engagement and for 5 years after it ends. A trade secret, and any personal information, stays protected for as long as it remains a trade secret or remains personal information, with no end date.
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14. Your data, and modelsA commitment that sits in the contract
What this saysYour data is yours. HUREAL does not use it, and does not permit a supplier to use it, to train, fine tune or evaluate any machine learning model, whether HUREAL's, yours or a third party's. The one exception is where you ask in writing for a model to be trained on your data as part of the work, in which case the scope says so, says which model, and says where it runs. That commitment is written into the agreement rather than only onto a web page, which is the difference between a policy and a term.
When a build uses a modelWhere a build calls a model, the scope names the provider, the model, the region it runs in and what is sent to it, before the build starts, and each processor and what it sees is documented for your privacy officer. Where a provider's terms would let it retain or train on inputs by default, the account is configured so that it cannot, and that configuration is recorded in the launch record rather than asserted. The boundary is the same one the site publishes everywhere else: a person approves anything that crosses the published line. There is no exception for aggregated or de identified data: if it came from your data, the same rule applies to it.
When something goes wrong
Four clausesthat decide who carries a loss.
These are the reason a terms page exists at all. Each one is written in the same plain language as the rest of the site, and each one says what position it takes and why, so you can see what you are agreeing to before a scope arrives rather than after.
A cap nobody can read protects nobody. These are written to be read, and to hold.
They are the terms a fair business to business agreement usually carries, set out plainly. They apply to an engagement through the signed scope, like everything else in this half, and where a scope changes one of them it says so in words.
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15
Warranty, and its disclaimer.
What HUREAL warrants. The work is done with reasonable skill and care, by people qualified to do it. For 90 days after a build goes live, the deliverables will perform materially as the signed scope and the launch record describe, and HUREAL fixes a defect at no charge. A defect is behaviour that does not match the signed scope. It is not a change to what the scope says, and it is not something that worked at launch and stopped because you or a third party changed something afterwards. Separately, and with no time limit, HUREAL warrants that it has the right to grant the rights in section 10 and that the work is its own rather than copied.
How a defect is handled. You tell us in writing within the 90 days, we reproduce it, and we fix it or tell you in writing why it is not a defect. If it cannot be fixed within 30 days of your report, HUREAL refunds the part of the price attributable to the part that does not work. Fixing it, or refunding that part, are your only remedies for a breach of this warranty. They do not limit section 17, and they do not limit a claim for something section 16 leaves uncapped.
What HUREAL does not warrant. That software is free of every error, that any system is uninterrupted, that a third party service will keep working or keep its terms the same, or that any ranking, traffic, conversion or revenue figure will be reached. Where a standard is named in a scope, HUREAL designs to it, tests against it and documents the result. It does not certify that you have met it, on this page or anywhere else.
Nothing else is implied. Apart from what this clause says, HUREAL gives no other warranty, condition or representation, express or implied. Both sides expressly agree to exclude every warranty and condition that would otherwise be implied by statute or at law, including those in Ontario's Sale of Goods Act and the equivalent law of any other province, such as merchantable quality, fitness for a particular purpose and correspondence with description, to the fullest extent the law allows. Neither side is relying on anything said before the scope was signed that is not written in it. HUREAL works for businesses and other organizations acting for business purposes, not for consumers.
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16
Limitation of liability.
The ceiling. Except for the list below, each side's total liability to the other arising out of or in connection with the engagement, whether in contract, in tort including negligence, under statute or otherwise, is limited to the fees paid and payable under that scope in the 12 months before the event that gave rise to the claim. That is one ceiling for all claims together, not a fresh ceiling for each claim.
What neither side can claim from the other. Loss of profit, loss of revenue, loss of anticipated savings, loss of business or opportunity, loss of goodwill, and any indirect, special or consequential loss, even where the side causing it had been told it was possible.
Data. If data is lost or corrupted, the recoverable loss is the reasonable cost of restoring it from the most recent backup the scope provides for. Where HUREAL was responsible for that backup under the scope and it failed, the reasonable cost of reconstructing the data is recoverable as well, inside the ceiling.
What is never capped, in either direction. Death or personal injury caused by negligence. Fraud or fraudulent misrepresentation. Gross negligence or wilful misconduct. A breach of section 13. The indemnities in section 17. The client's obligation to pay fees properly due. And anything the law does not allow to be limited.
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17
Indemnity.
HUREAL indemnifies you against a third party claim that a deliverable HUREAL made for you infringes that third party's copyright, trade mark or trade secret, and pays the damages and costs finally awarded, or agreed in a settlement HUREAL approved. It does not cover a claim arising from your own material, from something you instructed HUREAL to use, from a third party component used outside its licence after HUREAL has told you what the licence allows, or from a change somebody other than HUREAL made after handover. If a deliverable becomes the subject of such a claim, HUREAL may at its own cost change it so it no longer infringes while doing the same job, obtain the right for you to keep using it, or, if neither is reasonably possible, refund the part of the price attributable to it.
You indemnify HUREAL against a third party claim that the material you supplied, or the content you publish through a system HUREAL built, infringes somebody's rights or breaks the law, and against a claim arising from using a deliverable in a way the scope did not describe.
Both directions run the same way. The side being indemnified tells the other promptly in writing, lets the other control the defence and any settlement, does not admit or settle anything without agreement, and gives reasonable help at the other side's cost. A settlement that admits fault for the indemnified side, or costs it anything, needs its written agreement.
How it sits with section 16. Both indemnities sit outside the ceiling. Together with section 16 they are the whole of each side's responsibility for these third party claims. How personal information is handled on your system is set out in the data terms of your scope, not here.
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Governing law, and where a dispute is heard.
The law. This agreement, and any dispute arising out of or in connection with it, is governed by the laws of the Province of Ontario and the federal laws of Canada that apply in Ontario.
Talk first. Before either side starts a proceeding, it tells the other in writing what the dispute is. People on each side with authority to settle it meet, in person or by call, within 15 business days of that notice. If it is not resolved within 30 days of the notice, either side may go to court. The two sides may also agree in writing, at that point, to mediation, or to arbitration in Toronto under Ontario's Arbitration Act, 1991, instead.
Where. The courts of Ontario sitting in Toronto have exclusive jurisdiction, and both sides accept it. Nothing in this clause stops either side from going to court at any time for urgent relief to protect confidential information or intellectual property, or to recover an invoice that is not disputed.
A public body. Where an organization is required by law or by its own procurement rules to use the law or the courts of its own province, the scope says so, and that replaces this clause for that engagement.
Changes, and where to write
If this page changes,it says so at the top.
This page carries an effective date and a last updated date. A material change is described at the top rather than folded in quietly, and a change here never alters a scope that has already been signed.
Not decided yet: address to set postal address to set A question about these terms goes to the same single address as everything else on this site, and there is one address rather than a different one per page.
Privacy covers what is collected and what happens to it. Cookie preferences governs what this site may store in your browser. Accessibility carries the conformance target and how to report a barrier.