A material study photographed in bright daylight. One slender pleated element of clear turquoise glass stands alone on a pale reflective floor to the right of centre, no taller than a hand span, a pearl silver ribbon wrapped once around its waist and a long reflection beneath it. The left of the frame is empty pale mint.
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One of the eight topics

Mobile products,explained.

Everything we publish about the thing a customer carries in a pocket, including the cases where the honest answer is that they do not need one.

The questions a company asks before committing to an app, which is the most expensive decision on this list to get wrong.

Read the Mobile Products page See all eight topics

Deciding whether to build something? The service page is the one to read. Reading around the subject? Stay here.

HUREAL / Material studies

Published on this topic

Everything filed undermobile products.

The scope of this index

What is filed here,and what is filed elsewhere.

Questions this index answers

  • The test that separates a business that needs an app from one that needs a mobile website that actually works.
  • What an app costs in its second year, which is the year nobody budgets for and the one that decides the outcome.
  • What the two app stores require, and what their review cycles do to a release schedule planned around a launch date.
  • What has to be true before an app is worth building, stated as conditions rather than as enthusiasm.

Questions that live on another index

A post sits under exactly one topic. Nothing is cross filed, because a piece that appears in three places is a piece nobody can find a second time.

Where to go next

Three pagesnext to this one.

Two doors

Two ways to start.Both end with a document you own.

Book a discovery call

For when you know you are building something, or you know which process is costing you. A discovery call with the people who own the outcome. Afterwards you get a written proposal: a scope, a price, and a timeline you can sign or walk away from.

Book a discovery call

Request a performance audit

For when you want the evidence before the decision. We look at what you have against the job you want it to do, and give you a prioritised plan with the arithmetic attached. The document is yours either way.

Request a performance audit

Know what you are building? Book a discovery call. Not sure where the problem is? Request the audit. If neither is right for you, we will say so, and tell you what is.

Not ready for either? The demonstration runs in this browser and answers the questions a buyer asks in the first ten minutes of a call. No form and no booking.

Hear it work
A material study photographed in bright daylight. A tall fan of clear turquoise glass fins rises on the right of the frame with a polished pearl silver ribbon curving through it, standing in a shallow film of still water. The left of the frame is empty pale mint.

Software you own from day one.

HUREAL / Material studies